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copywriting tips for a killer blog

6 Copywriting Hacks for a Killer Company Blog

Your company blog is certainly not a one-trick pony. It boosts your website’s SEO, allows you an opportunity to share your industry wisdom, gives you a contained spot to add company updates and events – the list goes on. If copywriting is just not your cup of tea, we have a few tips that could

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5 Steps for Hosting a Successful Social Media Contest

We’ve mentioned a time or two that it’s very important to make your social media channels a conversation. There are several great ways to accomplish this, but one of our favorites is hosting a social media contest. A social media contest works for just about any kind of business or industry, and it’s a fun

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6 Resident Retention Marketing Ideas

The number one priority of an apartment marketing strategy is to maintain and increase leases through satisfied residents. Each and every tactic within your strategy should either directly or indirectly come back to this goal. If you notice your resident retention rate slipping, it might be time to examine your marketing initiatives and change things

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6 Ways to Amp Up Your Social Engagement

The digital age has given businesses the unique opportunity to engage with clients and potential clients on a more personal level. In past decades, there was a distinct line between the business sector and the public sector, with each entity functioning separately. That line has now blurred, and strong businesses make a point of engaging

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The Importance of Visual Content in Apartment Marketing

We’ve all heard that a picture is worth a thousand words, but when it comes to apartment marketing, we’re willing to bet that a picture is worth around 10,000 words. While it’s necessary to incorporate aesthetic appeal into your marketing strategy regardless of the industry, it is extra crucial to have strong visual content in

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Reputation Management: Responding to the good and the bad

One of the *best* (we use this word loosely) parts of the digital age is everyone and their brother feels the need to freely give their opinion on your business. Granted, this does have its advantages – opportunity for positive word of mouth, better employee accountability, etc. Of course, with the good comes the bad

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