Keys to responsive website design

Benefits of a Responsive Business Website

Website design is an ever-changing landscape. What was in yesterday is out tomorrow, and how it resonates with one audience may be different for another audience. It can make your head spin. One aspect of web design that will always stay the same is the level of responsiveness. A responsive website boosts your small business’s

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Branding Consistency

Brand Consistency: Why It Matters

In the marketing world, we hear a lot about branding – strong branding, branding guidelines, branding voice – the list goes on. And as marketers, we could talk for hours, days and probably weeks about everything that goes into a business’s brand. In the interest of time, we’ll zero in on one specific aspect of

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Social media engagement

5 Social Media Tactics for Marketing Your Apartment

Just like your favorite friends and kooky cousins, every apartment community has its own unique personality. This is established through countless aspects, small and large – the color scheme in the clubhouse, the amenities offered, the location, etc. The voice given to each apartment community on social media pages is key to communicating its brand

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Blog Post Checklist for Publishing Posts on WordPress

Your blog post is written and ready to be published. Bravo. The time-consuming part is done. Next step? Publishing the content on your website. Just like the keyword research we put into writing the blog post, it’s important to follow best SEO practices when publishing your post on your WordPress site. We have a defined

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copywriting tips for a killer blog

6 Copywriting Hacks for a Killer Company Blog

Your company blog is certainly not a one-trick pony. It boosts your website’s SEO, allows you an opportunity to share your industry wisdom, gives you a contained spot to add company updates and events – the list goes on. If copywriting is just not your cup of tea, we have a few tips that could

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5 Steps for Hosting a Successful Social Media Contest

We’ve mentioned a time or two that it’s very important to make your social media channels a conversation. There are several great ways to accomplish this, but one of our favorites is hosting a social media contest. A social media contest works for just about any kind of business or industry, and it’s a fun

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