COVID-19 and Apartment Marketing Campaign Adjustments
NOTE: This article was first published on March 19, 2020. We’ll update as necessary. It feels like we’re writing this post in a moment of time that should be a movie. But it’s reality. We’re still confused and as uncertain as everyone else. But during these strange times, it’s important we as marketers keep a positive
Social Distancing + Working from Home: An Essentials Guide
So, here’s the situation. We’re all spending a little bit more time at home, a little less time socializing and a lot more time distracted by what’s happening in our world. Now that we’ve cleared that up, let’s chat about how we’re going to get through this together. We’re going to keep learning, listening, staying
3 Ways to Help Your Apartment Stand Out in a Saturated Market (for free)
There’s no denying that wherever you may be located, new apartments are popping up around every corner. Competitiveness for organic search is on the rise, cost per click in Google Ads has risen over the years and it’s not going to get any easier to make your property stand out. We’re sharing three quick (and
3 Common Mistakes in Facebook Ads
As a digital marketing agency, we hear all the time, “We’ve tried Facebook ads, but they didn’t work” or “we boost some posts here and there but have never got any business from them”. Let’s hit the pause button right there. First off, we’re not here to criticize the way anyone is running their Facebook
5 Updates You Can Make to Your Website to Drive More Leads
Everyone wants a website that acts as your top-performing 24/7 salesperson, right? Unfortunately, it’s not a simple as throwing up a homepage with a CTA (call to action) and hoping for the best. However, we’ve gathered five updates you can make to your website to drive more leads and conversions! 1 – Install a Live
3 common mistakes in Google Ads & how to fix them
Mistake #1: Campaign Structure Take action: Ensure your account’s campaign structure is organized effectively. This will help you organize ads, keywords, and ad groups into effective campaigns. Also, review ad group relevancy: a general rule of thumb is each ad group should not contain more than 15-20 keywords. Get granular with your keywords and remember
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