3 common mistakes in Google Ads & how to fix them
Mistake #1: Campaign Structure Take action: Ensure your account’s campaign structure is organized effectively. This will help you organize ads, keywords, and ad groups into effective campaigns. Also, review ad group relevancy: a general rule of thumb is each ad group should not contain more than 15-20 keywords. Get granular with your keywords and remember
5 of the Most Important Metrics for Measuring Social Media Success
Social media will always remain a steadfast, key tactic for successful digital marketing. As long as the population receives information from social media, your business will need to keep it as a top strategy for engaging clients (current and potential), disseminating information, and communicating branding. Now that we’re all on board that social media is
Benefits of a Responsive Business Website
Website design is an ever-changing landscape. What was in yesterday is out tomorrow, and how it resonates with one audience may be different for another audience. It can make your head spin. One aspect of web design that will always stay the same is the level of responsiveness. A responsive website boosts your small business’s
Brand Consistency: Why It Matters
In the marketing world, we hear a lot about branding – strong branding, branding guidelines, branding voice – the list goes on. And as marketers, we could talk for hours, days and probably weeks about everything that goes into a business’s brand. In the interest of time, we’ll zero in on one specific aspect of
5 Social Media Tactics for Marketing Your Apartment
Just like your favorite friends and kooky cousins, every apartment community has its own unique personality. This is established through countless aspects, small and large – the color scheme in the clubhouse, the amenities offered, the location, etc. The voice given to each apartment community on social media pages is key to communicating its brand
Blog Post Checklist for Publishing Posts on WordPress
Your blog post is written and ready to be published. Bravo. The time-consuming part is done. Next step? Publishing the content on your website. Just like the keyword research we put into writing the blog post, it’s important to follow best SEO practices when publishing your post on your WordPress site. We have a defined
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