6 Resident Retention Marketing Ideas
The number one priority of an apartment marketing strategy is to maintain and increase leases through satisfied residents. Each and every tactic within your strategy should either directly or indirectly come back to this goal. If you notice your resident retention rate slipping, it might be time to examine your marketing initiatives and change things
6 Ways to Amp Up Your Social Engagement
The digital age has given businesses the unique opportunity to engage with clients and potential clients on a more personal level. In past decades, there was a distinct line between the business sector and the public sector, with each entity functioning separately. That line has now blurred, and strong businesses make a point of engaging
The Importance of Visual Content in Apartment Marketing
We’ve all heard that a picture is worth a thousand words, but when it comes to apartment marketing, we’re willing to bet that a picture is worth around 10,000 words. While it’s necessary to incorporate aesthetic appeal into your marketing strategy regardless of the industry, it is extra crucial to have strong visual content in
Reputation Management: Responding to the good and the bad
One of the *best* (we use this word loosely) parts of the digital age is everyone and their brother feels the need to freely give their opinion on your business. Granted, this does have its advantages – opportunity for positive word of mouth, better employee accountability, etc. Of course, with the good comes the bad
Which Analytics are Most Useful for Apartment Marketing?
The ultimate goal of any apartment community is an increase in leases via resident retention and new residents. Achieving this goal takes a combination of digital and grassroots marketing efforts that are specially designed to accommodate your target demographic. First of all, decide which tactics make the most sense for your particular apartment community. Email
4 MailChimp Features You Forgot Existed
Whether your niche is community engagement, ecommerce, or sales strategy, email marketing is an absolute must. This aspect of digital marketing is a valuable way to interact with current customers, target new leads and get the word out about important business news. There are a host of email marketing programs that will get the job
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