Your company blog is certainly not a one-trick pony. It boosts your website’s SEO, allows you an opportunity to share your industry wisdom, gives you a contained spot to add company updates and events – the list goes on. If copywriting is just not your cup of tea, we have a few tips that could … Read more
The number one priority of an apartment marketing strategy is to maintain and increase leases through satisfied residents. Each and every tactic within your strategy should either directly or indirectly come back to this goal. If you notice your resident retention rate slipping, it might be time to examine your marketing initiatives and change things … Read more
One of the *best* (we use this word loosely) parts of the digital age is everyone and their brother feels the need to freely give their opinion on your business. Granted, this does have its advantages – opportunity for positive word of mouth, better employee accountability, etc. Of course, with the good comes the bad … Read more
The ultimate goal of any apartment community is an increase in leases via resident retention and new residents. Achieving this goal takes a combination of digital and grassroots marketing efforts that are specially designed to accommodate your target demographic. First of all, decide which tactics make the most sense for your particular apartment community. Email … Read more
For years, Internet Listing Services (ILS) have dominated the apartment digital marketing scene. And for a while, it made perfect sense to use a listing service to advertise your apartment rentals. Paying a listing service to promote your apartment seemed sensible, easy and effective. But all that is changing. The reign of ILS’s is … Read more
It’s true. Internet Listing Services (ILS) have traditionally been the primary means of marketing for apartment properties. However, recent years of data have proven that renters are no longer turning to the ILS giants when looking to sign a lease, but rather they are more prone to visit the apartment’s website directly. What is an … Read more
The extent and effectiveness of your marketing initiatives largely determine the future success of your business. Customer retention, brand awareness and digital presence all depend on strong marketing, so naturally, these decisions should not be taken lightly. If your company is faced with the choice of whether to work with a marketing agency or take … Read more
When looking for an apartment or home, the era of looking for vacancies in the weekly newspaper has ended. Digital advertising has allowed property advertising to soar, which means more leads, more leases, and more online competition. If you’re using Google Ads to advertise your apartment property, there are a few standard practices you should … Read more
This holiday season, we’d love to be the best gift-giver ever and add hours to your days. But until that’s possible, we thought we’d share some of the apps we rely on to get more done in less time. Whether it’s a favorite screen-grab application or an uber-simple photo editor that turns out quick sophistication, … Read more
There’s nothing more frustrating than breaking your budget buying promo items that get tossed in the trash less than 24 hours later. Let’s face it – pens, t-shirts (you know, the ones that feel similar to cardboard) and lanyards are old news. Today, it is more effective to get swag items that people can actually … Read more