Social media will always remain a steadfast, key tactic for successful digital marketing. As long as the population receives information from social media, your business will need to keep it as a top strategy for engaging clients (current and potential), disseminating information, and communicating branding. Now that we’re all on board that social media is … Read more
Website design is an ever-changing landscape. What was in yesterday is out tomorrow, and how it resonates with one audience may be different for another audience. It can make your head spin. One aspect of web design that will always stay the same is the level of responsiveness. A responsive website boosts your small business’s … Read more
In the marketing world, we hear a lot about branding – strong branding, branding guidelines, branding voice – the list goes on. And as marketers, we could talk for hours, days and probably weeks about everything that goes into a business’s brand. In the interest of time, we’ll zero in on one specific aspect of … Read more
Just like your favorite friends and kooky cousins, every apartment community has its own unique personality. This is established through countless aspects, small and large – the color scheme in the clubhouse, the amenities offered, the location, etc. The voice given to each apartment community on social media pages is key to communicating its brand … Read more
Your blog post is written and ready to be published. Bravo. The time-consuming part is done. Next step? Publishing the content on your website. Just like the keyword research we put into writing the blog post, it’s important to follow best SEO practices when publishing your post on your WordPress site. We have a defined … Read more
Your company blog is certainly not a one-trick pony. It boosts your website’s SEO, allows you an opportunity to share your industry wisdom, gives you a contained spot to add company updates and events – the list goes on. If copywriting is just not your cup of tea, we have a few tips that could … Read more
The number one priority of an apartment marketing strategy is to maintain and increase leases through satisfied residents. Each and every tactic within your strategy should either directly or indirectly come back to this goal. If you notice your resident retention rate slipping, it might be time to examine your marketing initiatives and change things … Read more
We’ve all heard that a picture is worth a thousand words, but when it comes to apartment marketing, we’re willing to bet that a picture is worth around 10,000 words. While it’s necessary to incorporate aesthetic appeal into your marketing strategy regardless of the industry, it is extra crucial to have strong visual content in … Read more
One of the *best* (we use this word loosely) parts of the digital age is everyone and their brother feels the need to freely give their opinion on your business. Granted, this does have its advantages – opportunity for positive word of mouth, better employee accountability, etc. Of course, with the good comes the bad … Read more
The ultimate goal of any apartment community is an increase in leases via resident retention and new residents. Achieving this goal takes a combination of digital and grassroots marketing efforts that are specially designed to accommodate your target demographic. First of all, decide which tactics make the most sense for your particular apartment community. Email … Read more
