Just like your favorite friends and kooky cousins, every apartment community has its own unique personality. This is established through countless aspects, small and large – the color scheme in the clubhouse, the amenities offered, the location, etc. The voice given to each apartment community on social media pages is key to communicating its brand … Read more
Your blog post is written and ready to be published. Bravo. The time-consuming part is done. Next step? Publishing the content on your website. Just like the keyword research we put into writing the blog post, it’s important to follow best SEO practices when publishing your post on your WordPress site. We have a defined … Read more
Your company blog is certainly not a one-trick pony. It boosts your website’s SEO, allows you an opportunity to share your industry wisdom, gives you a contained spot to add company updates and events – the list goes on. If copywriting is just not your cup of tea, we have a few tips that could … Read more
The number one priority of an apartment marketing strategy is to maintain and increase leases through satisfied residents. Each and every tactic within your strategy should either directly or indirectly come back to this goal. If you notice your resident retention rate slipping, it might be time to examine your marketing initiatives and change things … Read more
We’ve all heard that a picture is worth a thousand words, but when it comes to apartment marketing, we’re willing to bet that a picture is worth around 10,000 words. While it’s necessary to incorporate aesthetic appeal into your marketing strategy regardless of the industry, it is extra crucial to have strong visual content in … Read more
One of the *best* (we use this word loosely) parts of the digital age is everyone and their brother feels the need to freely give their opinion on your business. Granted, this does have its advantages – opportunity for positive word of mouth, better employee accountability, etc. Of course, with the good comes the bad … Read more
The ultimate goal of any apartment community is an increase in leases via resident retention and new residents. Achieving this goal takes a combination of digital and grassroots marketing efforts that are specially designed to accommodate your target demographic. First of all, decide which tactics make the most sense for your particular apartment community. Email … Read more
For years, Internet Listing Services (ILS) have dominated the apartment digital marketing scene. And for a while, it made perfect sense to use a listing service to advertise your apartment rentals. Paying a listing service to promote your apartment seemed sensible, easy and effective. But all that is changing. The reign of ILS’s is … Read more
It’s true. Internet Listing Services (ILS) have traditionally been the primary means of marketing for apartment properties. However, recent years of data have proven that renters are no longer turning to the ILS giants when looking to sign a lease, but rather they are more prone to visit the apartment’s website directly. What is an … Read more
The extent and effectiveness of your marketing initiatives largely determine the future success of your business. Customer retention, brand awareness and digital presence all depend on strong marketing, so naturally, these decisions should not be taken lightly. If your company is faced with the choice of whether to work with a marketing agency or take … Read more
