Welcome to the most inspiring niche of the internet… the world of DIY-ers, fashionistas, home décor specialists, dinner recipe connoisseurs, and so much more: Pinterest. The social media platform was first launched in January 2010 (woah, happy 10.5-year birthday 😳🥳) and has evolved over the years to create curated, highly personalized experiences for pinners and … Read more
We all know that using social media as a tool to generate awareness, branding, and leads for your apartment community can be extremely successful. In fact, we’ve talked about social media a lot on here: Metrics for measuring success, social media tactics for your apartment marketing campaigns, hosting contests, and so much more. But, there’s … Read more
The recent COVID-19 pandemic and ensuing quarantine have seen some brands successfully focusing their efforts on social media and others seem to be missing the mark. So why are some brands’ attempts to move their marketing to social media falling flat? We’re willing to bet our bottom dollar that it’s because they do not have … Read more
You just need to graduate. You just need to graduate and get a job. Then everything will work out. But what if when you graduate, you find out that in the 4+ years you spent getting a marketing degree, you haven’t actually acquired the skills you need to be successful in the professional world? Well … Read more
NOTE: This article was first published on March 19, 2020. We’ll update as necessary. It feels like we’re writing this post in a moment of time that should be a movie. But it’s reality. We’re still confused and as uncertain as everyone else. But during these strange times, it’s important we as marketers keep a positive … Read more
So, here’s the situation. We’re all spending a little bit more time at home, a little less time socializing and a lot more time distracted by what’s happening in our world. Now that we’ve cleared that up, let’s chat about how we’re going to get through this together. We’re going to keep learning, listening, staying … Read more
There’s no denying that wherever you may be located, new apartments are popping up around every corner. Competitiveness for organic search is on the rise, cost per click in Google Ads has risen over the years and it’s not going to get any easier to make your property stand out. We’re sharing three quick (and … Read more
Everyone wants a website that acts as your top-performing 24/7 salesperson, right? Unfortunately, it’s not a simple as throwing up a homepage with a CTA (call to action) and hoping for the best. However, we’ve gathered five updates you can make to your website to drive more leads and conversions! 1 – Install a Live … Read more
Mistake #1: Campaign Structure Take action: Ensure your account’s campaign structure is organized effectively. This will help you organize ads, keywords, and ad groups into effective campaigns. Also, review ad group relevancy: a general rule of thumb is each ad group should not contain more than 15-20 keywords. Get granular with your keywords and remember … Read more
Social media will always remain a steadfast, key tactic for successful digital marketing. As long as the population receives information from social media, your business will need to keep it as a top strategy for engaging clients (current and potential), disseminating information, and communicating branding. Now that we’re all on board that social media is … Read more
