NOTE: This article was first published on March 19, 2020. We’ll update as necessary. It feels like we’re writing this post in a moment of time that should be a movie. But it’s reality. We’re still confused and as uncertain as everyone else. But during these strange times, it’s important we as marketers keep a positive … Read more
So, here’s the situation. We’re all spending a little bit more time at home, a little less time socializing and a lot more time distracted by what’s happening in our world. Now that we’ve cleared that up, let’s chat about how we’re going to get through this together. We’re going to keep learning, listening, staying … Read more
There’s no denying that wherever you may be located, new apartments are popping up around every corner. Competitiveness for organic search is on the rise, cost per click in Google Ads has risen over the years and it’s not going to get any easier to make your property stand out. We’re sharing three quick (and … Read more
Everyone wants a website that acts as your top-performing 24/7 salesperson, right? Unfortunately, it’s not a simple as throwing up a homepage with a CTA (call to action) and hoping for the best. However, we’ve gathered five updates you can make to your website to drive more leads and conversions! 1 – Install a Live … Read more
Mistake #1: Campaign Structure Take action: Ensure your account’s campaign structure is organized effectively. This will help you organize ads, keywords, and ad groups into effective campaigns. Also, review ad group relevancy: a general rule of thumb is each ad group should not contain more than 15-20 keywords. Get granular with your keywords and remember … Read more
Social media will always remain a steadfast, key tactic for successful digital marketing. As long as the population receives information from social media, your business will need to keep it as a top strategy for engaging clients (current and potential), disseminating information, and communicating branding. Now that we’re all on board that social media is … Read more
Website design is an ever-changing landscape. What was in yesterday is out tomorrow, and how it resonates with one audience may be different for another audience. It can make your head spin. One aspect of web design that will always stay the same is the level of responsiveness. A responsive website boosts your small business’s … Read more
In the marketing world, we hear a lot about branding – strong branding, branding guidelines, branding voice – the list goes on. And as marketers, we could talk for hours, days and probably weeks about everything that goes into a business’s brand. In the interest of time, we’ll zero in on one specific aspect of … Read more
Just like your favorite friends and kooky cousins, every apartment community has its own unique personality. This is established through countless aspects, small and large – the color scheme in the clubhouse, the amenities offered, the location, etc. The voice given to each apartment community on social media pages is key to communicating its brand … Read more
Your blog post is written and ready to be published. Bravo. The time-consuming part is done. Next step? Publishing the content on your website. Just like the keyword research we put into writing the blog post, it’s important to follow best SEO practices when publishing your post on your WordPress site. We have a defined … Read more
