It’s time to leave the generic holiday posts in 2018. Nobody wants to scroll through their Facebook with hundreds of “Merry Christmas” posts with a stock photo that took five seconds to think of and release on your feed. Boring! Add some flair, creativity and a little thought; something that will make your consumers look twice. To get your creative juices flowing, we’ve put together some fun ways we’re saying “Happy Holidays” to our customers for every time of the year.
1. New Year
Whether you’re going for an inspiring post, motivational post, or just straight up humor, have some fun with it. Promote a product or change in the company, for example, “New Year New Us we’re changing it up with …. this New Year and can’t wait for you to see.” If you’re looking for a little humor, mention resolutions, breaking resolutions, or never setting them to begin with. Something that is relatable and a little funny but not too risqué, depending on your audience.
2. Valentine’s Day
For an apartment complex, this year we promoted a party with “Whether your single, in a relationship or just want to mingle, we’re having a V-day party and you’re invited!” A little rhyming is always a good idea when it comes to getting creative with social media posts. It shows creativity, imagination and everyone loves a little wordplay.
3. St. Patrick’s Day
If you can tastefully throw an Irish accent into this post, why not? Last year we landed on a post that came out like this: “We hope all ye’ lads and lasses have a great St. Patty’s Day!” It just ads a little fun to an, otherwise, generic post.
Remember to always be respectful of your audiences’ religious affiliation but there is no harm in wishing people a happy Easter, so let’s get creative with it. We always love to throw coffee into our posts because, let’s face it, coffee is amazing. A playful message could be “Who else needs a little extra coffee to resurrect this morning? Happy Easter, everybody!”
5. Memorial Day
A day so serious requires thoughtfulness and taste. A nice quote relating back to our fallen soldiers could be a great way to note this day.
6. Fourth of July
There is always a ton going on during the Fourth, blowout sales, parties and barbecues, parades, and firework shows. Promoting an event that relates to your business is a great way to commemorate our Independence Day.
7. Labor Day
For a lot of us, Labor Day signifies the end of summer, which can be a bummer but remember the real reason we celebrate it. Honor American workers and use this opportunity to show the human side of your business and appreciation for the hard-working people. It doesn’t have to be super serious it can be quirky like: “For those of you who pulled yourself out of bed and continue to do so every day, we salute you. Happy Labor Day!”
In our culture, Halloween is mostly a day dedicated to having fun, getting spooky and trashing your diet on thousands of calories in candy. There are so many ways to have fun with Halloween posts. If you ask us, puns are underrated and can go a long way with making a lasting, humorous impression, on the right audience that is. For a hair salon, you could say something like “Come see us today for a boooo-tiful haircut! *ghost emoji*” Okay, that may be a little cheesy, but you get the idea.
Interactive posts can do very well; give your customers something to respond to. “Mashed potatoes are the bee’s knees, but we voted here at _____ and it is all about the cranberries! What’s your Thanksgiving guilty pleasure?” Make it personal but keep it professional, you are promoting your brand after all.
“Merry everything, and happy always. Wishing you & yours a very happy holiday season!” This post is perfect for this time of year. It is inclusive of not just Christmas but anything you may be celebrating in December. It’s joyful and light and that’s what we like. Keep this post in mind when creating next holiday season’s social media calendar.
There are obviously more holidays and hundreds of ways to create effective social media posts for each. This isn’t a surefire way of doing each holiday post, it is just a helpful guide to get the creative juices flowing and inspiration pumping! You can mix and match these tips with other holidays, follow it close or do something completely different, the social media world is your oyster. Happy creating!