Tucked into the foothills of the Rocky Mountains in Boulder County, Colorado, Choice House offers three different treatment programs for those seeking inpatient rehab for drug and alcohol addiction: Choice The Lookout, Choice for Men, and Choice for Women. Three programs on a singular mission: to provide a nurturing and supportive living environment that enhances the continuum of care necessary to achieve long-term, joyful sobriety.
Our Involvement: Logo & Branding, Copywriting, Print Collateral, Marketing Strategy, Web Design, Development, Social Media, Email Marketing
Logo Design
A new logo design was created to bring the three entities together as one. The initial logo concept was inspired by the insight that the only real way to achieve full recovery is if you make that choice for yourself and from within. We visualized this idea by applying a subtle gradient radiating outwards from within the letter C in the logo – almost like a sun or ripples. It represents that initial spark, that decision that comes from within that starts one’s journey towards healing.
Responsive Web Design
Seamless experience no matter where you are – whether viewing from any mobile, tablet or desktop device. On this site, we wanted to capture the authenticity of Choice House, capture the Colorado adventure lifestyle integrated into their programs, and provide clear and accurate information for those seeking recovery.
Print Collateral
New brochures and business cards were designed with the new logo and brand elements. We worked with the Choice House team to create individual program brochures for each program they offer along with a comprehensive brochure explaining each of the three programs that Choice offers for those seeking recovery.
