MaxeyLash is an eyelash serum formulated to enhance the length, darkness, and volume of your eyelashes in as little as 4-8 weeks. MaxeyLash was founded in 2007 as the lead brand of Maxey Cosmetics, a company dedicated to taking a scientific approach to health and beauty. At MaxeyLash, they have a deep scientific background and understanding of the physiology supporting natural health and apply this when developing their consumer products. Today, MaxeyLash has locations in the U.S. and Europe, serving customers worldwide.
Brand Typography & Color Palette
HELVETICA NEUE LT STD | REGULAR & BOLD
Responsive Web Design
A new website was designed to communicate and reflect MaxeyLash’s simplistic re-branding, educate visitors about MaxeyLash and provide a positive experience for users across the globe by allowing them to set and view prices in different currencies.
Branding & Graphic Design
For MaxeyLash, we updated their logomark to fit their overall aesthetic vision and created a brand style guide. New brochures, business cards, and marketing collateral were developed to match the brand’s new direction.