Remember the good ol’ days when simply having a website was enough to set you apart from the competition? Okay, so that was a LONG time ago… but there are still plenty of ways you can gain a competitive edge with your website using our apartment SEO checklist.
The opportunities to grow with search engine optimization tools are limitless, so even implementing a small handful of these best practices will make a huge difference.
Let’s get started!
Our apartment SEO checklist for websites
Lay the foundation
Just like any project, you’ll want to start with some simple building blocks. There are plenty of search engine optimization tools out there to help you monitor, track, and refresh your website’s SEO ranking!
1. Yoast or SEO Press
If you have a WordPress site, Yoast or SEO Press is a great place to start. These plugins walk users through the process of SEO technicalities and provide suggestions to improve SEO ranking. As an added bonus, Yoast will also generate a custom sitemap for you, so Google can easily crawl and index your web pages.
2. Site Map
Not sure if your website has a site map? Type “yourdomain.com/sitemap.xml” into Google and find out! These are definitely important because Google uses them to view and evaluate your website.
3. Google Analytics & Google Search Console
In order to keep track of your apartment SEO progress, we highly recommend that you set up accounts with Google Analytics and Google Search Console. These free search engine optimization tools will help you monitor keyword performance and website visitor behavior, so you can adjust your strategy as you go.
4. Google My Business (GMB)
Creating a Google My Business account is simple, but absolutely vital to brand reputation and SEO ranking. Google will often pull information from your GMB account and populate it in other places, so it’s always a good idea to keep your profile updated with the most current availability and photos.
5. Robots.Txt File
And one of the last major bricks to lay? A robots.txt file. This tells Google where it can and can’t go on your site. Check your own robots.txt file by searching “yourdomain/robots.txt” into Google. If you don’t have one, you’ll want to create one.
Once you have the correct tools and plugins in place, you can start to really strategize and pin-point your goals.
Strategize Goals and Research Keywords
You’ve got the tools, now it’s time to iron out the strategic details. In this apartment SEO checklist, we recommend starting with keyword research.
While you can’t control what people are searching for, you can control how you answer those existing search terms. First step? Discover what questions your clients are asking, so you can provide the best answers.
Essentially, you’ll want to hand pick a few specific keywords that are relevant to your business and to your audience. SpyFu, Ubersuggest, and Ahrefs are just a few of the many programs that provide detailed information about keywords.
Pay attention to these terms as you research:
- Search volume: How many people are actually searching for this term? The higher the number, the more competition you’ll face.
- Keyword Difficulty: On a scale from 0-100, this score tells you how difficult it would be to rank for a particular keyword.
- CPC: The Cost Per Click amount will tell you how much a certain keyword will cost in paid ads, should you choose to focus your efforts there.
- Related keywords: SEO loves synonyms, so once you’ve narrowed down your keyword list, look for similar phrases or words as well!
Keep in mind that some apartment SEO keywords are more difficult, so they will take longer to claim. The goal here is to look for great keyword opportunities that are attainable for your business.
Optimize Content & Follow Apartment SEO Guidelines
Once you’ve determined what kinds of keywords will work best for your apartment website, you’ll want to begin incorporating those keywords and phrases into your new and existing website copy.
When you have quality content to post, you can easily increase your website value by following these apartment SEO practices:
- Make sure to sprinkle your keywords or key phrases throughout your post.
Think about adding them to the first 150 words of the post, the title, the URL slug, the meta description, the image alt tags, and the headings (H1, H2, H3).
- Organize your blog in a way that is easy to view and read.
Keep it short and sweet! With smaller paragraphs and sentences, you’ll improve overall readability. Another great way to simplify your blog content is inserting visuals between long chunks of text.
When it comes to skim-ability, headers, bullet points, and lists will be your best friend!
- Build authority as a content creator by including both internal and external links in your blog.
Don’t be afraid to link to other quality websites! You might be able to build a relationship with other brands and businesses and get links to your site as well.
Plan for upkeep (apartment SEO doesn’t manage itself)
Following this apartment SEO checklist is a great place to start, but SEO is a continual process. Google is always changing, links are evolving, and some things just won’t last forever!
In order to stay on top of your apartment website SEO ranking, you’ll need to regularly monitor links, mobile-views, load times, and crawl errors. Without proper management, these issues could damage your website ranking in Google’s eyes.
Ready to optimize your apartment website?
Take what you’ve learned in this apartment SEO audit checklist, and get to work! Even a few small changes will have a positive impact on your website’s organic success.
Feel free to contact Brindle Digital Marketing with any of your marketing or web design needs. We’re happy to help you create or redesign your apartment website!